Say hello to anything-but-typical-banking bank advertising.
Seacoast National Bank, one of the last community banks in Florida
-- with an 80-year history and 40 branches - is facing stiff
competition from huge national financial conglomerates. Through our
strategic process, we discovered that consumers tend to only like
technology if it truly makes their life simple. Our campaign
promotes a more human way to bank, carving out the sweet spot for
this high-touch community bank.
