In 2008, Ronin was contracted to rebrand the Miami-Dade Expressway
Authority, and educate the South Florida community about their
organization and mission. Because over 62.5% of the population here
is Hispanic, building a bilingual campaign was a must. But how
would we make expressway design, maintenance and management
relatable to your every day driver? Our BASE process led us to the
answer - and our creative team set it all in motion.
