In many world-class destinations, "tourist" is an ugly word.
Perhaps none more so, than the original mountain mecca: Lake Tahoe.
For Wyndham's Cerulean, we took ownership of this attitude with an
integrated campaign that embraced living like a "local." Our
award-winning online experience leveraged Wyndham's breakthrough
Resort Host concept and was supported by print, point-of-sale and
an experiential sales process. Visit the website.
Print Ad
Brochure
Brochure
Brochure
