by Lisa Migliaccio, Account Coordinator
The scenario: Labor Day Weekend.
Driving up on the long, boring stretch of the Florida Turnpike
from Miami to Jacksonville. Windows down. Cruising. Jammin' out to
an old "Road Trip" mix CD from college.
Out of nowhere, I see a Seacoast National Bank billboard. I get
"the feeling".
As one of the newest people to Ronin, and the youngest person on
the account services team, I still find myself in awe of how
unbelievably fulfilling this industry is. When I saw the Seacoast
billboard, I took a moment and felt very proud.
During the normal workday, amongst the emails, phone calls and
to-do lists I create everyday, I seem to lose track of the big
picture. Get creative from the creative team, proof read, send to
client, submit to publication or production, and repeat the next
day. But, what we don't always keep at the top of our minds is that
in this business, your simple, and seemingly mundane tasks are
actually shaping an entire brand.
The feeling that came over me as I was driving on the highway was
a sense of accomplishment. It assured me that when work gets
hectic- it's for that feeling; being able to see something that you
had a hand in doing. Throughout the process I was the bridge
between client and creative. I can only image "the feeling" for the
creative team- but that's a whole different story.
As my days pass working at Ronin, I can only hope that no matter
how successful I become, I never lose "the feeling".
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