by Tuesday Saumell, chief financial officer
Some people absolutely shudder at the thought of change.
After all, it's easy to get complacent in a routine that you're
comfortable with…like your work processes…maybe you've become a
master at your job, or the fastest at that computer program.
Perhaps it's simply because it's hard to break old habits.
It's human nature. But to others…we get bored. We
need stimulation! We need to find a better solution!
And change can bring this.
Think of all the new technology that has entered our lives
in the last few years! Change brings us new learning…new
inspiration. No matter what your skill set is. It
allows us to rethink what we currently do. How can we do it
better? More efficiently? More effectively! More
engaging! Our industry is ever-changing, and we recognize the
dire need to keep evolving and improving to keep up with current
trends and methods of advertising. Social media and apps
weren't even around a few years ago!
This applies not only to new advertising formats, but the way we
conduct our day-to-day business. Here at Ronin, we use a
specialized software designed for Advertising Agencies. It
ties all of our production, media, billing, reporting and financial
processes together in one system. It is indispensable for us
and for our clients. I've worked on a few of these software
systems over the years, and this one is great! But it's
changing. And I can't wait! Your first reaction may be
"that's Accounting software…it doesn't apply to me". But
that's changing , too!
The previews are very exciting! Not only is the look and
feel more flashy, but it has enhancements to improve our user
experience, flow of work, and delivery of information. And
that's what it's all about. Integration and useful
information. Every day. For everyone!
I've always said that the thing I love best about this business is
how so many diverse people, with unique skill sets, amazingly
different personalities, cultures, and interests can work together
to create a powerful brand or campaign for our clients. It's
this common thread..this unified effort to work toward the same
successful goal. This same concept applies to our own
internal business methods. And this will ultimately be
successful because we accept the fact that sometimes, things
change.
We will be better! We will be faster! We will work
smarter!
Embrace it! It's part of Ronin 2.0. Change is a
comin'…and it's good!
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