The Last Word is a powerful and compelling short film that makes
you think twice about texting while driving, and is the core of the
Miami-Dade Expressway Authority's latest safety initiative.
Ronin launched the film virally through social media platforms,
utilizing QR codes, and on-site augmented reality booths creating
an inspiring word of mouth campaign. This unique approach to
new media is helping MDX present the dangers of texting while
driving in a way never seen before.
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